Promoting Menstrual Cycle Awareness and Women's Health Initiatives in the Workplace
- Caroline Teugels

- Apr 20
- 4 min read
The Importance of Employee Well-Being in Thriving Companies
In today's competitive business landscape, the well-being of employees is not just a nice-to-have; it is a fundamental pillar for long-term success. Companies that prioritize employee well-being foster a culture of inclusivity and support, which is essential for Diversity, Equity, and Inclusion (DEI) initiatives. One area that often goes overlooked in discussions about workplace wellness is menstrual health. By integrating menstrual cycle awareness into workplace policies, organizations can create a more supportive environment that enhances productivity and employee satisfaction.
Why Menstrual Cycle Awareness Matters
Approximately 26% of the global population menstruates[i], making menstrual health a critical issue for workplaces worldwide. With the increasing number of women in the workforce, addressing menstrual health is not just a moral imperative but also a strategic business decision. Companies that integrate menstrual cycle awareness and women's health initiatives into their workplace culture can foster employee satisfaction, loyalty, and productivity .
Key statistics highlight the urgency of this issue:
-67% of women would be more inclined to apply for a job if the company had a menstrual policy in place [ii]
-Women lose nearly nine days of productivity every year due to concealing and working through menstrual symptoms (presenteeism), costing businesses £6 billion annually [iii]
-1 in 10 menopausal women leave the workforce due to symptoms, and 1 in 5 women pass on promotions due to menopause-related challenges [iv]
The Business Case for Menstrual Health Policies
Creating a menstrual-friendly workplace is not only the right thing to do but also a business advantage. Research shows that menstrual health issues, if unaddressed, lead to absenteeism, presenteeism, and reduced productivity. Deloitte's "Women @ Work" report highlights the challenges women face due to menstrual and menopause symptoms, including working through pain and discomfort. The report emphasizes the need for employers to offer more support, such as paid leave for health-related issues [v].
Conversely, companies that proactively address these issues can:
-Attract and retain top talent: Women are more likely to join and stay with companies that prioritize their health and well-being (Intimina UK 2019).
-Boost productivity: By reducing the stigma around menstruation and providing support, companies can minimize productivity losses.
-Enhance workplace culture: A supportive environment fosters inclusivity and employee engagement, which are key drivers of organizational success.
Supportive workplaces that recognize menstrual needs can boost wellbeing and productivity while demonstrating commitment to a more accessible world - https://www.periodpositiveworkplace.org/benefits
Key Strategies for Integrating Menstrual Cycle Awareness
1. Education and Awareness Campaigns
To reduce stigma and foster understanding around menstrual health, it is crucial to implement education and awareness campaigns. Training sessions for both managers and employees can provide valuable insights into how menstrual cycles influence energy levels, mood, and productivity. By encouraging employees to align their work with their cycle phases, organizations can help them optimize their performance and well-being.
2. Flexible Work Policies
Flexibility is key when it comes to supporting employees experiencing severe menstrual symptoms. Offering flexible working hours or remote work options can significantly alleviate discomfort and stress. Additionally, introducing "menstrual leave" days allows employees to take the necessary time off during challenging periods, promoting a healthier work-life balance.
3. Access to Menstrual Products
Ensuring that menstrual products are readily available in workplace restrooms is a simple yet effective way to reduce stress and promote inclusivity. Providing free menstrual products not only supports employees but also demonstrates a commitment to their health and well-being.
Examples of Successful Women's Health Initiatives
Vodafone:
Vodafone introduced a global menopause policy that includes flexible working arrangements, sick leave, and access to resources for employees experiencing menopause symptoms. Vodafone's initiative aims to address the stigma and lack of support that many women face during menopause, with a focus on raising awareness and providing necessary support and training for employees.
Unilever:
Unilever's Wellbeing Framework includes menstrual health as a key focus area. The company provides free menstrual products, education programs, and flexible work options for employees. Unilever is part of broader global initiatives to improve women's health and empowerment, including access to menstrual hygiene services in supply chains.[vi]
Deloitte:
Deloitte's "Women @ Work" initiative focuses on addressing gender-specific challenges, including menstrual health and menopause. The program includes mentorship, health resources, and leadership training for women.
Conclusion
Understanding and integrating menstrual cycle awareness into workplace policies is not just a matter of inclusivity—it is a strategic investment in employee well-being and organizational success. By implementing women's health initiatives, companies can create a supportive environment that empowers employees, enhances productivity, and positions the organization as a leader in workplace inclusivity.
References
[iii] Schoep ME, Adang EMM, Maas JWM, De Bie B, Aarts JWM, Nieboer TE. Productivity loss due to menstruation-related symptoms: a nationwide cross-sectional survey among 32 748 women. BMJ Open. 2019 Jun 27;9(6):e026186. doi: 10.1136/bmjopen-2018-026186. PMID: 31248919; PMCID: PMC6597634.
[iv] Cronin C, Abbott J, Asiamah N, Smyth S. Menopause at work-An organisation-based case study. Nurs Open. 2024 Jan;11(1):e2058. doi: 10.1002/nop2.2058. PMID: 38268277; PMCID: PMC10721947.
[v] https://www2.deloitte.com/content/dam/insights/articles/glob175810_global-women-at-work/Women_at_Work_2023.pdf (consulted 31 March 2023)



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